The power of the turtle
Business development is a new field of expertise for me. Well, expertise might be a bit of a stretch, so why don’t we say interest.
As with anything new there is definitely a learning curve that I have been struggling with. Thus, I have come up with several ah-ha moments already.
Execution
Having a plan in place is uber-important. I am not talking “it would be nice important” I am talking “do it or meet the reaper” important. Yes, I tend to be a bit over dramatic.
So what should your plan encompass?
Well this is the part I tended to struggle with, I wanted the plan that was the master plan of all master plans. Think Pinky and The Brain plan. Well guess what? There is only one thing that matters about your plan… and it is can you execute it?
So yes, it is important to know your target market and yes, you need to give them useful information but, more important then all of these is actually doing it.
Not all home-runs
Ok I am not the greatest marketer in the world. Neither am I the greatest writer ( like I had to explain that…). So this next part is really easy to explain, not all of your articles are going to be popular. But, you know what? They don’t have to be.
If you are familiar with sports at all, you know you don’t need to hit a home-run every time you are at bat. In fact, if you hit a single every time up, your team would most likely be undefeated.
Remember, be happy with the small gains.
Remembering the tortoise won
I think we all remember how the Tortoise beat the Hare. I know is a silly child’s story but the message is still just as valid.
Stick with something, persevere through the hills and the valleys and you will win the race. At least that is what I am planning.
Tortoise image courtesy of stock.xchng
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